How Brooks Reinvented Its Brand

On the brink of bankruptcy, the sporting goods company engineered a turnaround by scrapping most of its product lines in favor of a focus on the running shoe market.

Does Brooks Brothers Really Need to Be Reinvented?

BROOKS Aurora-BL. Color: White / Orange.

Brooks Aurora Blue Line Men's Running Shoes

The Reinvention of Jason Wu—and What It Means for American Fashion - WSJ

Correos Electrónicos Brooks Sports Competing Against The Giants Case, PDF, Nike

Women's Democracy Shorts Nordstrom

Colgate Optic White reinvents its video strategy - Think with Google

Brooks Runner 2024

Women's Democracy Shorts Nordstrom

The Ins and Outs of Brand Reinvention