In order to understand how other brands can engage with this subculture, we explain exactly what mini brands are, what makes mini brand fans love their tiny products so much, and what kind of content it inspires.
Rising Gen Z Subcultures: Cottagecore, VSCO Girls, and More
27 Gifts for Gen Z 2023 Gift Guide For Young People
Why Modern Collectibles Are Built for Gen Z
Cost-Effective The Miniverse Make It Mini Kitchen by MGA Entertainment, mini brands kitchen
Why China's blind box economy is a good bet for brands
Subculture Series: How Mini Brands Got Gen Z and Millennials
Those CraZy KidZ: The Gen Z Aesthetics (pt 1) - Uglycore, Normcore
Gen Z and Millennials crave social gaming in their apps
5 Surprise Mini Brands Capsule Series 2, mini brands
Unlocking The Power Of “Belieber” Marketing - YPulse