Gymshark Business Model In A Nutshell - FourWeekMBA

Gymshark is a British fitness apparel and accessories company founded by Ben Francis and Lewis Morgan in 2012. Revenue surpassed £100 million after just four years in operation. Gymshark sells a diverse range of men's and women's fitness apparel and accessories. The company markets these products through influencer marketing and regularly holds events to strengthen its community-centric brand. Gymshark employs the direct-to-consumer model, which means it has to absorb distribution and customer support costs. The company has made an operating profit of between 9 and 20% for the past six years.

Comprehensive Marketing Strategy of Gymshark - 2024 Update

How to Create a Ecommerce Brand like Gym Shark

Comprehensive Marketing Strategy of Gymshark - 2024 Update

Gymshark Business Model In A Nutshell - FourWeekMBA

Fitness Research, PDF, Business Model

Business Models Explained

Gymshark's 3.4 Million TikTok Followers: A Success Story

The Gymshark Business Model – How Does Gymshark Make Money?

FourWeekMBA - 8 Business Model Frameworks You Must Know

Business Models Explained

Fitness Research, PDF, Business Model