For brands investing in nascent sports leagues from football to kabaddi, it
For brands investing in nascent sports leagues from football to kabaddi, it's a high risk, high reward game of glorious uncertainties
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Ironically, Californians and Missourians can't legally bet on their Super Bowl teams
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India Vs South Africa: ODI World Cup, IND vs SA: Unbeaten India face South Africa in high-stakes clash for top spot
War of leagues: With IPL & ISL, is India emerging as a sporting nation? - The Economic Times
Freedom to Win, Book by Ethan Scheiner, Official Publisher Page
Dealmaking, the full return of live events, and league and team business up for grabs are positioning sports ticketing for years of growth
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Asian Games 2023 Highlights: Blue Tigers move on to RO16, Nikhat Zareen wins her bout in boxing round 1, rowers and shooters win medals
Women's Cricket League in India Sells Five Teams for $570 Million - The New York Times
American athletes acquire stake in US Masters T10 League Teams
Indian sports sponsorships in 2022 witnessed 49% jump to ₹14,200