This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.
Industry verdict: Tesco was right to ditch Value range
Fresh Grocer was told to vacate months ago, but now they may be staying until 2018
Tesco vows to rein in prices as profits treble - BBC News
Deodorant Market Size, Share, Growth Analysis, By Product type, End Users, Packaging Material, Distribution Channel - Industry Forecast 2022-2028
Independent readers give their verdict on whether self-checkouts should be ditched
Tesco Axes Value Range due to Consumer Embarrassment
Tesco rebrands Value range, Tesco
Reassessing the fight against retail food waste after Tesco's scandal
Topic page for Interbrand at Campaign UK
Asda, Tesco, Sainsbury's and Waitrose shoppers warned to check cupboards for Doritos, coffee and pickle - LancsLive
Tesco to change Clubcard logo after legal battle with Lidl
Tesco gives ready meals multimillion-pound revamp
Tesco ditch basic range after admitting shoppers are 'too embarrassed' to buy the blue and white striped products
The Tesco value range