How DTC brand Andie Swim used Instagram as a testbed for its first

In June, direct-to-consumer swimwear brand Andie Swim launched its first major advertising campaign, just over two years after its launch. Ahead of rolling out the campaign, which spans outdoor mediums from subway ads to billboards, the brand spent a year testing and learning through social media ads what resonates with customers.

How DTC brand Andie Swim used Instagram as a testbed for its first

Andie - QuickFrame

Behind the Brand: Melanie Travis, Founder of Andie

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DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate

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For growth, Andie Swim is betting on wholesale and collaborations