Jockey International bids to end the ill-fitting bra by

Instead of the typical A, B, C, D, etc, Jockey
Instead of the typical A, B, C, D, etc, Jockey's eight-years-in-the-making Volumetric Fit system measures the volume of a woman's breast plus an under-bust measurement, with the volumetric sizes running from 1 through 10.

Jockey International bids to end the ill-fitting bra by introducing a completely new sizing system that gets rid of traditional A, B, C cup sizes

10 types of bras every woman should have in her wardrobe

Jockey Forever Fit™ Supersoft Modal V-Neck Molded Cup Bra

Jockey Bra #ES14X Wirefree Non Padded Full Coverage Plus Size Bra with-lace-styling – Lachic Innerwear and Cosmetics

Jockey Forever Fit™ Supersoft Modal V-Neck Molded Cup Bra

Jockey Forever Fit™ Full Coverage Molded Cup Bra

Jockey Forever Fit™ V-Neck Molded Cup Bra

Jockey Woman Paris Contour Bra, French Quarter, B-E - Bras

Jockey Women's Bra Forever Fit Full Coverage Unlined Cotton Bra, Light, S at Women's Clothing store

Jockey Women's Bra Forever Fit V-Neck Molded Cup Bra, Almond, S at Women's Clothing store

Jockey Forever Fit™ V-Neck Unlined Bra

Jockey Women's Bra Forever Fit V-Neck Molded Cup Bra, Almond, S at Women's Clothing store