Introducing GUESS AIRWASH™

GUESS JEANS is ushering in a transformative era with the introduction of GUESS AIRWASH™, revolutionizing its brand mechanics.

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GUESS Jeans' Denim Renaissance

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GUESS Jeans The last 40 years of denim

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Introducing GUESS AIRWASH™

Our Patented Air Wash System

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GUESS Jeans' Denim Renaissance

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