Victoria's Secret’s new campaign, “Undefinable,” builds on last year’s rebrand and marks a further step from its controversial 2014 campaign, “The Perfect Body.” What further steps might be necessary for Victoria's Secret to overcome its heritage and embrace inclusivity and female empowerment?
Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss
The Victoria's Secret Opportunity
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Victoria's Secret Invests $7 Million in Female-founded Businesses
Victoria's Secret Responds To A New Retail-Scape - Fashion Minority Alliance
Nobody's entitled to inclusivity: Why Victoria's Secret's rebranding was a horrible business decision – The Black and White
Is Victoria's Secret's inclusivity messaging resonating? - RetailWire
Nobody's entitled to inclusivity: Why Victoria's Secret's rebranding was a horrible business decision – The Black and White
Victoria's Secret Outlines Post-L Brands Growth Strategy
The New Vision of Victoria's Secret, by Xin Zhong, Marketing in the Age of Digital
Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss
Victoria's Secret Responds To A New Retail-Scape - Fashion Minority Alliance
Is Victoria's Secret's inclusivity messaging resonating? - RetailWire
Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss
Nobody's entitled to inclusivity: Why Victoria's Secret's rebranding was a horrible business decision – The Black and White