Is the push-up bra about to make a come-back?

While the no-bra trend of 2016, championed by the likes of Kim Kardashian and Kendall Jenner especially, celebrated breasts in all their natural glory, WhoWhatWear seem to believe that next year will be all about cleavage - and lots of it.

Prodigy Ultimate Push Up Bra – Montelle Intimates

Strappy Back Push-Up Yoga Bra • Value Yoga

Is the size for a push up bra same as your usual bra?

31 Types of Bras: Cups, Straps, Support, Sizing, and More

A Girl's Best Friend – Push-Up Bra

Plus Size - Dream Wire-Free Push-Up Bra - Torrid

PUSH-UP BACK SMOOTHING BRA-Black（Buy 1 Get 1 Free） - Woobilly

Non Trace Beauty Bra For Women Small Bra And Underwear With Breast Vice And Milk Removal, Rimsless Design From Tiangouu, $14.31

Female Silicone Back Bra Push-Up Triumph Body Make-Up Essentials

Victoria's Secret

Woobilly® Push-Up Back Smoothing Bra-Nude (Buy 1 Get 1 Free)

6 Bra Back Fat Exercises to Minimize Bra Bulge - Welltech

Bettybra®Women Push up Bandeau Bra Convertible Strapless Bras No Wire - Betty Bra