One of my favorite brands is Under Armour. It has taken on one of the best brands, Nike and has been remarkably successful in driving one of the fastest growing brands to over 2 billion dollars in sales.
Why Under Armour Should Have Focused on Couch Potatoes
Under Armour Launches 'Rule Yourself' Campaign
Thinking of setting up on your own?
The Phenomenal Rise of Under Armour Brand
Under Armour Branded: Becoming Nike's Biggest Rival Brand
Storytelling and Sports: Under Armour vs Nike (Part II) - Commetric
The Top 5 Challenges Female Executives Face in the Business World
The Phenomenal Rise of Under Armour Brand
Under Armor Connected Fitness – Digital Transformation Success
Josh Eiden (@josheiden) / X
Under Armour's History, From the Beginning to Success and Uncertainty.
The Phenomenal Rise of Under Armour Brand