Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media

Upfield has relaunched spread brand I Can’t Believe It’s Not Butter in the UK, alongside updated packaging and a new addition.

Upfield Launches World's First Plastic-free, Recyclable Tub for Its Plant Butters and Spreads - Perishable News

Ryan Turner, RD, CSSD, CDN (@foodisfuelnyc) • Instagram photos and videos

Upfield revives I Can't Believe It's Not Butter brand name after two-year gap, News

Big E “FoodiE Awards showcases the best the fair has to offer

Upfield Butter Brands Official Store

Upfield starts I Can't Believe It's Not Butter marketing campaign - FoodBev Media

Are butter boards the new food trend?

butter Archives - Page 2 of 5 - FoodBev Media

I Can't Believe It's Not Butter Fabio Commercial (1996)

Upfield starts I Can't Believe It's Not Butter marketing campaign - FoodBev Media