Beyoncé's Strategy for Her Ivy Park x Adidas Collection is One for the Books!

Beyoncé recently re-launched her active wear line, Ivy Park in collaboration with Adidas. If you know Beyoncé, you know she packages her marketing and PR with the same passion and tenacity she puts into her craft as an artiste.

IVY PARK, Shoes

Summer Renaissance: Beyoncé's Latest Ivy Park x Adidas Capsule

Shop the Sold Out Ivy Park Pieces from 'Black Pack

Gillette's Toxic Masculinity Ad: A Win for their Marketing Strategy?

Beyoncé's Adidas Line Is Struggling, Underscoring Post-Yeezy Problems

Beyonce adidas Ivy Park Rodeo Collection Release Date

The Week's Best Sneakers Feat. Beyonce's New Adidas Collab

Three Branding Lessons from Ivy Park

How to dress like Beyoncé #12345: Wear her latest adidas x Ivy

Striking Bright Pink Sneakers : IVY PARK x adidas UltraBOOST

Megan Rapinoe: Too Hot to Handle?

IVY PARK adidas Super Sleek 3 Strap GY1777

Beyoncé's Strategy for Her Ivy Park x Adidas Collection is One for