Welcome Back, JCPenney Catalog - Multichannel Merchant

JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores. Which, precisely, is why omnichannel retailers are now adding catalogs to their arsenal of marketing tools.

Latest News - SiteLogic Marketing

Ashley Randolf - JCPenney

Multi channel marketing strategy - i

Catalog Archives - Page 3 of 112 - Multichannel Merchant

Multichannel Publishing

Catalog Archives - Page 3 of 112 - Multichannel Merchant

2007 Analyst Meeting Materials (Day One)

Bob Possehl - Enterprise Merchandise Planning Manager - JCPenney

JCPenney's New Mailer: Don't Call It a Catalog - ABC News

Macy S and JC Penny, PDF, Retail

Multi channel marketing strategy - i

2007 Analyst Meeting Materials (Day One)

Macy S and JC Penny, PDF, Retail

Hope (Harris) Howard - Senior Assistant Buyer - JCPenney