Brand architecture (Source: Aaker & Joachimsthaler, 2000: 135)
brand management the dancing corkscrew
Brand equity evolution: a system dynamics model - Document - Gale OneFile: Informe Académico
Brand equity
Brand Leadership: Building Assets In an Information Economy: Aaker, David A., Joachimsthaler, Erich: 9781439172919: : Books
Sustainability, Free Full-Text
Customer-based Brand Equity in Digital Age: A Conceptual Approach
Brand equity
Brand identity structure (Aaker & Joachimsthaler (2000). From Figure 1
View of Critical Review of Literature on Brand Equity and Customer Loyalty
PDF) The Effect of Brand DNA on the Interactive Marketing: Perspective of Junior Lecturers from the Faculty of Economics of a Catholic University