Kawaii Fashion – My Kind of Japan

Because of it's uniqueness, Kawaii fashion is Japan's global image. Kawaii fashion puts emphasis on a childlike character and style: ruffles, pastel colors, toys, and so on. The fashion also consists of big round, sparkly eyes. The main point of this style of fashion is to bring one back to their childhood days and to bring…

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Helene (@helenenishida) - who works for the popular Japanese kawaii fashion brand ACDC Rag Harajuku - and her baby Hinata on the street i

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Japan's Fashion Trend Enters the Kawaii World