Jerry Seinfeld's Kith campaign sparks memes, jokes

Jerry Seinfeld made it his mission to prove that at age 68, he's still got some '90s swagger by modeling Kith streetwear like it's, well, nothing.

Jerry Seinfeld's Kith campaign sparks memes, jokes

Jerry Seinfeld Reacts To Gwyneth Paltrow Calling Him 'Hot Jerry' For Kith Modeling

Jerry Seinfeld

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Jerry Seinfeld's Kith campaign sparks memes, jokes

Jerry Seinfeld's Kith campaign sparks memes, jokes

Jerry Seinfeld's Kith campaign sparks memes, jokes

Jerry Seinfeld's Modeling Photos for Kith Are Weirdly Hot

Jerry Seinfeld's Kith campaign sparks memes, jokes

Jerry Seinfeld

Jerry Seinfeld's Kith campaign sparks memes, jokes