Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.

Legacy bra company Wacoal has acquired young lingerie startup Lively — after testing the newcomer's bras, we're not surprised

Wacoal Inks Deal to Acquire Lively, Adding Digital Lingerie Savvy

Following its acquisition by Wacoal, Lively is using its ambassador program

Wacoal to acquire American lingerie brand Lively

5 Ways Wacoal Supports Ethically Made Lingerie - Wacoal

Lingerie Wacoal Raffine Potent Purple – Euthershop

Wacoal Inks Deal to Acquire Lively, Adding Digital Lingerie Savvy

Direct-to-consumer lingerie brand Lively acquired for $85M

Athleisure and Lingerie Research

The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

Wacoal 852336 Elevated Allure Wireless Bra - Allure Intimate Apparel

Wacoal acquires digitally native underwear brand Lively for $85 million - Chicago Business Journal

Luxury Lingerie Label Wacoal Offers Advice On Bra Fittings

Lively, A Digital-First Lingerie Startup, Aims To Reinvent Retail By Taking Its Pop-Up Shop Cross-Country