Lululemon: Expanding their Target Market?

When you think of the fitness brand, Lululemon, images of young fit women flash before your eyes. The brand is often characterized by the "Lululemon Moms;"  upper middle class stay-at-home moms who are able to afford the high price of the lulu brand, and who spend their days adorned in the tight fitting yoga gear.…

Lululemon Target Market & Customer Demographics

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Lululemon Target Market & Customer Demographics