Male model Andrej Pejic wears push-up bra in controversial Hema

At first look, this is a seemingly normal advert for a push-up bra… until you realise that the sultry model with the boosted curves is actually a MAN.

Seems like the only one who doesn't see your beauty is the face in the mirror looking back at you- T. Swift

Andrej Pejic Booked a Lingerie Campaign

High fashion, minus the labels

X 上的Maya Forstater：「That was Andrej Pejic, androgenous gender bending male model who was making a stir / X

dure_mais_ingles_paloma Creative advertising, Advertising, Creative advertising campaign

Male Model Andrej Pejic Appears In A New Ad CampaignFor A Push-Up Bra!

High fashion, minus the labels

Male Model Andrej Pejic in a push-up bra ad

Andrej Pejic Scores Beauty Campaign with Gaultier; Will He Play Prince Charming or the Femme Fatale?

Male model fronts campaign for push-up bras

he makes me smile, trivialandvague: Squinting boys. Infinitely

Androgynous Male Model Andrej Pejic Lands Dutch Bra Campaign - Queerty

HEMA gebruikt man als model in lingeriereclames - NRC

High fashion, minus the labels