Marimekko Decision Factory

The Marimekko Decision Factory is a reinforcement learning -based personalization engine, which recommends, personalizes, and optimizes digital experiences on Marimekko’s website to match users’ interest. While doing so, it learns from users’ behavior in real time and does not require past data assets nor expert data science skills to be scaled across the company's digital platforms. Most importantly, it generates new insights about what customers actually want - without data-induced bias.

Tekoälyyn ja koneoppimiseen liittyvät referenssit

Thoughtworks on LinkedIn: #personalization #customerintelligence

Tomasz Chabinka on LinkedIn: Decision Factory creates tailored

Thoughtworks on LinkedIn: #personalization #customerintelligence

What we do Thoughtworks

Ohjelmistokehitykseen liittyvät referenssitoteutukset / Turku

Marimekko parantaa asiakaskokemusta verkossa Decision Factorylla

Jenni Kivikoski on LinkedIn: #personalization #optimization #data

What we do Thoughtworks