Building Customer-Based Brand Equity in Higher Education: Applying Brand Equity Theory to an International Higher Education Marketing Context
Consumer Perception of Brand Equity Measurement: a New Scale - UNT Digital Library
MEASURING THE IMPACT OF THE CUSTOMER-BASED BRAND EQUITY (CBBE) DIMENSION ON BRAND LOYALTY: A STUDY ON SELECTED SMARTPHONES IN BANGLADESH
Definition, conceptualization and measurement of consumer-based retailer brand equity - ScienceDirect
Administrative Sciences, Free Full-Text
Valuation of candidate brand equity dimensions and voting intention: alternative polling data in the Spanish presidential election
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PDF) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, PDF, Brand
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PDF] COMMUNITY-AIDED BRAND CONCEPT MAPS: A NEW APPROACH FOR ELICITING BRAND ASSOCIATION NETWORKS
