Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

Strategically, Kroger’s foray into apparel makes sense, but is Dip the right brand name? Branding theory suggests four reasons why maybe not.

Barbara E. Kahn

Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara E. Kahn

Barbara Kahn on LinkedIn: Looking forward to presenting at Dallas

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn on LinkedIn: Thrilled to host Sorin Patilinet from

Barbara Kahn on LinkedIn: The marketing formula behind shop-in

Barbara Kahn on LinkedIn: My assessment of prime day on CNN