Next-gen materials like Mirum and AirCarbon are part of H&M's "Cherish Waste" Innovation Story collection, with an immersive New York exhibit, too.
H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo
Inside the H&M Group Circular Innovation Lab: How to make a garment out of thin air - H&M Group
H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo
H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo
Inside the H&M Group Circular Innovation Lab: How to make a garment out of thin air - H&M Group
H&M launches its fifth sustainability initiative with a timeless collection titled 'Cherish Waste
H&M'S LATEST INNOVATION STORIES COLLECTION CELEBRATES ITS DEBUT - Numéro Netherlands
H&M: Get Ready For The Party
Mirum, AirCarbon Get Hero Spot in H&M's Latest 'Innovation Story
