Exposure helped the Montrealers behind Manmade become underwear

Endorsements from ex-Habs Chris Nilan and Shayne Corson provided a boost to the former bankers who invested their personal savings into boxer briefs.

Four Montrealers follow quest to create ultimate boxer brief

Manmade Brand Official Case Study — FRANKIE M Brand Strategy

Group of Montreal friends quit jobs and start underwear company

The Manmade Origin Story: What Happens When Four Guys Talk About Underwear

Manmade - The Boxer Brief That Delivers More Crotch Area Comfort

Montreal menswear brand founders strip down to boxers on Dragons' Den

The Manmade Origin Story: What Happens When Four Guys Talk About Underwear

ULTIMATE COMFORT 👉, We're four Canadians 🇨🇦 who were sick of uncomfortable cotton boxer briefs. 🥱 So we created - a new kind of underwear. 😎 NO Chafing NO Adjusting and

ULTIMATE COMFORT 👉, We're four Canadians 🇨🇦 who were sick of uncomfortable cotton boxer briefs. 🥱 So we created - a new kind of underwear. 😎 NO Chafing NO Adjusting and

ULTIMATE COMFORT 👉, We're four Canadians 🇨🇦 who were sick of uncomfortable cotton boxer briefs. 🥱 So we created - a new kind of underwear. 😎 NO Chafing NO Adjusting and

How four Concordians cracked the code to comfortable men's underwear - Concordia University