Why Mountain Dew is entering the alcohol space

This week, the Boston Beer Company and PepsiCo announced a partnership to create Hard Mtn Dew, an alcoholic version of the soda brand.

The perfect combination of your favorite MTN DEW flavors and 5% alcohol will provide consumers a full flavored, zero sugar, 110 calorie option.

Mountain Dew Seltzer Hard Zero Sugar

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Mountain Dew Hard Zero Sugar Malt Flavored Beverage Single Can, 24

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Mountain Dew Hard Zero Sugar Baja Blast Malt Flavored Beverage

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THE WAIT IS FINALLY OVER: NEW HARD MTN DEW® HITS SHELVES IN SELECT

The Untold Truth Of Mountain Dew