Size of The Prize: How Much Is Another Point of PENETRATION Worth?

This is the first in a series of posts on how to quantify the impact of improving the various elements of purchase behavior among consumers.  Some posts

9.2 Pricing objectives – Core Principles of Marketing

Sizing the Prize' from revenue growth: A repeatable & standardized technique for addressing growth challenges - PitchBook

Size of The Prize: How Much Is It Worth If Shoppers Buy ONE MORE TIME?

Penetration Pricing Strategy - FasterCapital

Penetration Pricing: Meaning, Goals, Top Tips, & Examples

Penetration Pricing: Entering the Market with a Low Price Point - FasterCapital

Size of The Prize: How Much Is Another Point of PENETRATION Worth?

DoorDash: The Value of Speed - by Mario Gabriele

Penetration pricing - Economics Help