Chico's Needs Younger Customers And TellTale Intimates Brand Is Its Start

Kimberly Grabel, who is heading up the launch of Chico
Kimberly Grabel, who is heading up the launch of Chico's new TellTale intimates line, explains how the company is targeting a new younger customer through a new digital-first business model.

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FutureBrand

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Chico's FAS, Inc. Unveils New Lingerie Brand for Millennials

How Chico's Won Over Younger Shoppers Without Really Trying