The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

Influencer: The New Science of Leading Change, Second Edition, 2nd Edition [Book]

On 'Sour,' Olivia Rodrigo Is A Lowercase Girl With Caps-Lock Feelings : NPR

Sophie Waitt on LinkedIn: #oneteamonedream

TikTok 'deinfluencers' tap into trend for saving money, Social media

De-influencers and the rise of de-influencing on TikTok

Eleanor Crowther on LinkedIn: #udderlyamazingfarmers

Deinfluencing: The TikTok Trend That Warns Against Buying Products

TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post

Influencer: The New Science of Leading Change, Second Edition: Grenny, Joseph, Patterson, Kerry, Maxfield, David, McMillan, Ron, Switzler, Al: 9780071808866: : Books

What is the TikTok trend de-influencing

Stéphane ETIENNE • hypallages® posted on LinkedIn

What is 'deinfluncing?' New TikTok trend calls out mainstream fashion