PlayUp, is an online betting and entertainment company that provides online sports Betting, horse racing and daily fantasy sports (DFS) in Australia, New Zealand, India and most recently, the U.S. In Jul 2020, PlayUp acquired a Colo. sports betting license and in Jan 2021, further expanded its U.S. presence, acquiring a N.J. betting license. News & notes Jan 29, 2019: PlayUp Ltd completes AU$6 million acquisition of TopBetta Pty Ltd, including
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