Zalando: Pre-owned Fashion Billboards • Ads of the World™

Europe produces more than 2 million tons of textile waste every year and fashion has become a throwaway commodity. Zalando is aware of its share of responsibility and is breaking new ground. The Pre-owned service enables customers to sell old clothing via zalando.at and should be made known in Austria. To promote the campaign, the subjects of the international campaign were given a sustainable twist: The motifs were recreated by art students from thousands of worn items of clothing and then presented as artistic installations in public spaces. All the garments used remained undamaged, to be sold afterwards via Pre-owned. The campaign was therefore as sustainable as the service itself.

Zalando Activists of Optimism :: Behance

Discover Germany, Issue 53, August 2017 by Scan Client Publishing - Issuu

Discover Germany, Issue 53, August 2017 by Scan Client Publishing - Issuu

Ad of the Day: Zalando creates billboards from secondhand clothes

Brand: Zalando • Ads of the World™

Post-Breakup Clothing Ads : Zalando's Pre-Owned Ad

Zalando: Pre-owned Fashion Billboards • Ads of the World™

Zalando: Goodbye Stereotypes. Hello Zerotypes: Zalando Waves Goodbye to Outdated Stereotypes

Zalando Pre-owned I The Fading-Interest Drama with Lubalin