According to Marketplace Pulse research, -owned private label brands are not nearly as successful as many paint them to be. has been successful in creating generic items at low prices, but only when using the brand name (i.e., Basics and Essentials). Otherwise, the hundreds of brands and tens of thousands of products launched are not resonating with customers.
Aggregators - Marketplace Pulse
Private Label Brands - Marketplace Pulse
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Marketplace Pulse: Stops Hiding Its Private Label Brands
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Private Brands in the US
Private Label Brands. Source: Marketplace Pulse Published…, by Danny Sheridan, Fact of the Day 1
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Diving into the industry
Aggregators - Marketplace Pulse
Aggregators - Marketplace Pulse