A leaked internal document from the fitness startup highlights the challenges of selling premium products to the middle class.
Chris Meloni Responds After Nude Peloton Ad Breaks The Internet: 'A No-Brainer
The Exercise Bike's Long Journey - The Atlantic
How Peloton fiasco exposed risk for brands trying to break through - BNN Bloomberg
Opinion: Peloton's controversial television ad didn't have the negative effect everyone thinks - The Globe and Mail
Peloton Ad Gets Social Media All Worked Up
Peloton Deck Promises to Avoid 'Cheesy Ads' Behind PR Disaster
156. Strength Work Tips, New Golden Ticket Races, and Brain Circuits and Habits! by Some Work, All Play
Peloton performs smart stunt to offset Sex And The City ad PR disaster, Business News
Bay Harbour: December 20, 2023
Test Run: Trying Out the New $2,495 Peloton Tread
Peloton performs smart stunt to offset Sex And The City ad PR disaster, Business News
How Bad Do You Want it? (excerpt): LeMond, Fignon and the perfect time goal - Canadian Cycling Magazine