Originally formed as the result of a rift between two German brothers, Puma originated in Herzogenaurach, Germany in 1948. While the founder, Rudolf Dassler, had initially found success selling sportswear shoes alongside his brother Adolf, their joint business proved too large of a stressor for their relationship. The brothers parted ways and built up individual
PUMA's figurative trademark has high renown recognized by the
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Puma Trademarks - Gerben IP
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