The Rise of ROXY: Boardshorts, Women's Surf Culture, and the '90s – Surf the Greats

If there was ever a time to launch a surf brand for women, the ‘90s would be a sure bet. The sister brand of Quiksilver, ROXY made its debut in the summer of 1990 as a women’s swimwear line and grew from there, becoming one of the defining brands of the decade as women’s surfing reached new heights.

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The Rise of ROXY: Boardshorts, Women's Surf Culture, and the '90s

The Rise of ROXY: Boardshorts, Women's Surf Culture, and the '90s – Surf the Greats

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The Rise of ROXY: Boardshorts, Women's Surf Culture, and the '90s – Surf the Greats

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