Rare Rabbit: How a brand lured stylish men and hopped to $300 mn valuation - The Economic Times

Rare Rabbit has tapped into men's growing interest in trying out different clothing styles. Pulkit Verma, head of ecommerce and digital marketing at Rare Rabbit, mentioned to ET a few years ago that they noticed more men wearing floral clothing, indicating a shift in corporate dressing becoming less formal. Tata has engaged in discussions with Rare Rabbit and is currently conducting a thorough evaluation after presenting a term sheet to potentially invest $40 million.

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Rare Rabbit: How a brand lured stylish men and hopped to $300 mn

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Rare Rabbit A Luxury Clothing Brand for Men

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