Ice Spice, Nessa Barrett, Pinkpantheress and Raye were tapped for SKIMS' latest shapewear campaign.
The company, Skims, said Thursday that its market value has doubled to $3.2 billion amid surging sales.
We Know We're Feeling Her: The Business of Ice Spice
How SKIMS Cracked the Code of Inclusive Marketing and E-Commerce Domin
How SKIMS Cracked the Code of Inclusive Marketing and E-Commerce Domin
Black Friday Marketing Masterclass: Unboxing Kim Kardashian and Swarovski's Luxe Collab, by Norm Bond
SKIMS' new campaign featuring Ice Spice, Nessa Barret, PinkPantheress and RAYE - The Blonde Salad
Ice Spice and PinkPantheress land SKIMS campaign
Kim Kardashian's Skims is now worth $4bn
SKIMS' latest next-gen campaign features Ice Spice and more global stars - Good Morning America
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Ice Spice Is Every Black Woman Who Has Had To Work With A White Woman With A Questionable Partner