Helmut Lang Seen by Shayne Oliver busts out in bralettes at New

These bras aren’t what you’d call practical, but they might be brilliant
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With light boards blazing and an enormous hunk of industrial something-or-other planted in the middle of the runway, designer Shayne Oliver presented his capsule collection for Helmut Lang. And finally, deep into the final days of this week of runway shows, came something that left you with your mouth ajar, your senses overloaded and your mind racing.

Helmut Lang sent a bra purse down the runway and people are confused

At Helmut Lang, Shayne Oliver's bras aren't practical. But they might be brilliant. - The Washington Post

Fashion: Helmut Lang has that bra-shaped handbag you wanted

Helmut Lang Seen by Shayne Oliver busts out in bralettes at New York Fashion Week

Today everyone is becoming a brand, there are no more designers.” Interview with Shayne Oliver

Fashion: Helmut Lang has that bra-shaped handbag you wanted

Fashion: Helmut Lang has that bra-shaped handbag you wanted

Helmut Lang Seen by Shayne Oliver busts out in bralettes at New York Fashion Week

Helmut Lang's Bra-Shaped Bag Actually Doubles Up As Underwear