Throughout the store, Joe Fresh’s “signature orange” serves as a graphic voice between men, women, and kid’s zones. Defining the specific areas, the bright orange volumes also provide a dual purpose of concealing its functional areas, including a cube-shaped fitting room and a stock room. Warmer materials were introduced to create visual harmony and balance; […]
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Throughout the store, Joe Fresh's “signature orange” serves as a graphic voice between men, women, and kid’s zones. Defining the specific areas, the bright orange volumes also provide a dual purpose of concealing its functional areas, including a cub
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