Shein Influencer Trip

Shein Influencer Trip, also known as Shein Brand Factory Tour, refers to a publicity promotion by the fast-fashion online clothing company Shein in which several social media influencers took a trip to China and toured a factory where they made posts praising the clothing company in June 2023. After word spread online, the trip became controversial because Shein allegedly runs sweatshops and has been accused of engaging in other unethical business practices. According to many posting about it online, the influencer trip was an attempt to rehabilitate the company's image but received largely negative reception and coverage.
Shein Influencer Trip, also known as Shein Brand Factory Tour, refers to a publicity promotion by the fast-fashion online clothing company Shein in which several social media influencers took a trip to China and toured a factory where they made posts praising the clothing company in June 2023. After word spread online, the trip became controversial because Shein allegedly runs sweatshops and has been accused of engaging in other unethical business practices. According to many posting about it online, the influencer trip was an attempt to rehabilitate the company's image but received largely negative reception and coverage.

They found a way to make the Shein influencers girlies into victims : r/redscarepod

I find it fascinating and horrifying that influencers can now basically be used by faceless corporations as faces of the company, ready t

Influencer slammed for praising Shein after visiting brand's Chinese factory

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How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

Shein influencer says “they weren't even sweating” about factory workers LMAO WHAT : r/NYCinfluencersnark

All Fabricated: Shein's Influencer Trip to a Guangzhou Factory - Human Rights Foundation

Y'all, We Gotta Talk About The Controversy Around That Shein Influencer Trip

Shein invites influencers on Chinese factory tour to mend reputation, but backlash erupts – The China Project