Shoppers discover what JD Sports actually means as founders' story

It's a stalwart on the British high street, known for its celebrity ad campaigns and sportswear, but many people are in disbelief that the name JD Sports actually stands for something

How JD Sports started as a shop in Bury and became a global retail giant - Prolific North

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How JD Sports started as a shop in Bury and became a global retail giant - Prolific North

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What UK's biggest shop names actually mean from ASDA, B&M, H&M and ASOS to TK Maxx and JD Sports - MyLondon

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Peter Cowgill reveals how he built JD Sports into a retail powerhouse

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