Analysis of Lululemon's brand strategy, identity, positioning, key messages, tone of voice, brand archetypes, benefits, competitors, and content.
Lululemon Branding Strategy
How Lululemon Uses Lifestyle Marketing to Create a Strong Brand
How Lululemon Dominated the Athleisure Category
SWOT Analysis Of Lululemon: Key Insights, by Actual Simple
The Brand Story: Lululemon - MarcomCentral
lululemon athletica Case Study - Web Services (AWS)
Lululemon Athletica Inc. Case Solution And Analysis, HBR Case
Lululemon Target Market & Customer Demographics
Case Study, How Lululemon Built Athleisure's Leading Brand