Swimwear and underwear targeting gay men gets boost in Asia as newcomers enter the niche industry

Men’s underwear and swimwear targeting gay men is nothing new in the West, but now newcomers based in Asia like Tight Tams and U-Touch are making forays into this niche industry with often daring and colourful designs.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
There isn’t much choice for something different when it comes to men’s swimwear, with options usually on the safe side and coming mostly in conservative colours like navy blue and black. But a lot of gay men are looking for something more daring or colourful. Luckily for them, there are now some designers who are filling this niche market with panache.

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