Ted Baker was styled after its founder, Ray Kelvin’s alter ego, a persona of an “intrepid aviator, an all-round sportsman and the consort of princesses and Hollywood beauties.” From this was borne Ted Baker’s essence of charisma, creativity, and quirkiness. First launching as a men’s shirt specialist in Glasgow, Ted strived to communicate the brand’s special personality from the get-go, offering free laundry services for every shirt purchased. Quickly, the brand developed the title of ‘No Ordinary Designer Label’.
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