The History of the Jordan Brand

Michael Jordan’s signature shoe was created with the help of Nike, but the Air Jordan line became so popular that it eventually didn’t need the Swoosh to back it. The Nike and Jordan partnership achieved a level of success that allowed Jordan Brand to become its own company in 1997, and it has never looked backed.

The Curious Case of the Air Jordan 1 KO

The Air Jordan 4: A Complete Sneaker History, Sneakers, Sports Memorabilia & Modern Collectibles

The Meteoric Rise of the Nike Air Jordan Brand, Sneakers, Sports Memorabilia & Modern Collectibles

The History of the Jordan Brand

The History of the Air Jordan 35

25 Years Ago Today: MJ Announces Jordan Brand - Sports Illustrated FanNation Kicks News, Analysis and More

The History of Air Jordans

Banned to Brand: The History Behind Jordan 1s — Unpublished

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The Surprising History of the Air Jordan

The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them', Culture

History Of Air Jordan

History Of Air Jordan