The S-shaped curve

Further notes from E M Rogers' Diffusion of Innovations, originally published 11/2/2007 on my Open University blog, during H807. When social researchers first started looking at how innovations diffuse through social systems in the 1940s, they noticed that the pattern of spread of a new technique or idea was very similar to that described by…

The S-shaped curve

The S-shaped curve that emerges as an innovation diffuses, laid over

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S-shaped curves

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