The creator economy tech battle: Shorts steps up to TikTok

Short-form fashion and beauty creators tell Vogue Business it is easier to drive revenue on Shorts over TikTok and Instagram Reels. Could Shorts win fashion and beauty market share from competitors?

TikTok, Shorts, Instagram Reels: The Battle for Gen Z

Shorts vs TikTok: the battle for long-form content - CORQ

Creator Economy by Kaya Yurieff — The Information

Welcome to the TikTok Economy

TikTok is ramping up the creator content wars

What is the creator economy? Influencer tools and trends

What does AI mean for the creator economy?, WARC

TikTok Business Model Analysis - FourWeekMBA

3 ways to step up your short-form video and TikTok growth strategy

Protecting Independence in the Creator Economy - Shopify Singapore