In 2009, when Stance Socks was just a fledgling idea in its co-founders heads, no one could have guessed that the company would grow to raise $86 million in funding, with their product selling in some 7,500 retail stores. This is a company that completely disrupted its industry, and in the paragraphs to follow we will enumerate 8 actions its co-founders took in order to bring about this disruption.
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