Under Armour, I Will What I Want

Our powerful campaign helped a major athletic brand reach a massive, untapped demographic: women.

Under Armour for Women - #IWillWhatIWant

Misty Copeland Under Armour Commercial 'I Will What I Want

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Howard Davidson Arlington Massachusetts - Gisele Bündchen Kicks Ass for Under Armour

Under Armour's I Will What I Want Campaign - Review and Assessment

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Under Armour Social Content - Tom McDonough – Copywriter

UnderArmour: “I Will What I Want” –Sloane Stephens

Ad Age on X: Under Armour's 'I Will What I Want' Takes sole Cyber Grand Prix at Cannes / X

I Will What I Want - Gisele, Droga5, Under Armour, D&AD Awards 2015 Pencil Winner, Art Direction for Digital Marketing

Under Armour's viral campaign for the female market proved a winning strategy - The Washington Post

Under Armour's Ballerina Misty Copeland Ad I Will What I Want

Under Armour Veronica Solivellas

Under Armour Commercial ft. Gisele Bündchen - Case Study

Under Armour - Gisele Bündchen - I Will What I Want