Understanding Why Gen Z Drinks Less

Young adults in Generation Z are increasingly abstaining from alcohol. The drop in alcohol use, however, coincides with an increase in cannabis use.

Gen Z 2022 Alcohol Report - Knit

Why Generation Z drink less alcohol than their elders - RewardDays

Gen Z consumers are thirsty for variety in beverages

Gen Z sipping on craft beverages, less alcohol

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Gen Z: The Sober Curious Generation

W Delta Z (2007)

GEN Z'S INTEREST IN THE SOBER CURIOUS MOVEMENT INCREASES 53%, FROM 2023 TO 2024, ACCORDING TO A NEW NCSOLUTIONS ANALYSIS

Sober Curious and Alcohol Statistics

Infographic: Millennial & Gen Z Perceptions: The Wine Industry - Inspira Marketing

Understanding Why Gen Z Drinks Less

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Information-Innovation-Inspiration: Symrise In-Sight