Young adults in Generation Z are increasingly abstaining from alcohol. The drop in alcohol use, however, coincides with an increase in cannabis use.
Gen Z 2022 Alcohol Report - Knit
Why Generation Z drink less alcohol than their elders - RewardDays
Gen Z consumers are thirsty for variety in beverages
Gen Z sipping on craft beverages, less alcohol
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Gen Z: The Sober Curious Generation
W Delta Z (2007)
GEN Z'S INTEREST IN THE SOBER CURIOUS MOVEMENT INCREASES 53%, FROM 2023 TO 2024, ACCORDING TO A NEW NCSOLUTIONS ANALYSIS
Sober Curious and Alcohol Statistics
Infographic: Millennial & Gen Z Perceptions: The Wine Industry - Inspira Marketing
Understanding Why Gen Z Drinks Less
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